Free Ebook Driving Honda: Inside the World's Most Innovative Car Company, by Jeffrey Rothfeder
Free Ebook Driving Honda: Inside the World's Most Innovative Car Company, by Jeffrey Rothfeder
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Driving Honda: Inside the World's Most Innovative Car Company, by Jeffrey Rothfeder
Free Ebook Driving Honda: Inside the World's Most Innovative Car Company, by Jeffrey Rothfeder
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Review
“Rothfeder keeps the narrative lively and interesting, making it both an enjoyable and informative read. A well-written company profile that provides further insight into the history and management techniques behind Honda’s continued success.”—Library Journal“Great investors profit by running counter to the crowd, and in this respect Rothfeder’s superb and readable book is the story of a great corporate contrarian. It explains how Honda’s idiosyncratic and often counterintuitive approaches to leadership, innovation, and growth have enabled it to prosper in a hypercompetitive industry dominated by giants.”—John A. Casesa, senior managing director, Guggenheim Partners“Driving Honda is a fascinating look at one of the world’s great iconoclastic corporations. Through extensive access to high-level Honda executives, Rothfeder dives deep into a corporate culture that sidesteps traditional hierarchy and remains devoted to individualism, accountability, and collaboration, proving that no organization is too large or established to stop thinking like a lean, flexible start-up.”—Keith Ferrazzi, author of the #1 New York Times bestseller Who’s Got Your Back and Never Eat Alone“In this highly readable and entertaining book, Rothfeder details how Honda has successfully navigated globalization through a unique strategy. This strategy should be a model for other multinationals to follow.”—Ray Kwong, senior advisor, USC US-China Institute, and Forbes contributor“This highly readable book reveals the key to Honda's success: a culture of openness, innovation, and relentless commitment to quality. It's a must-read for anyone interested in the future of manufacturing in America." —Subir Chowdhury, Author of The Power of LEO and The Power of Six Sigma “A fascinating and insightful analysis.”—Financial Times “A case study of the methods required to revive manufacturing industries.”—Kirkus Reviews “Rothfeder’s inside look at research and development and details about engines, motors, and assembly lines make this book an engineering or manufacturing fanatic’s dream, but readers from all industries will enjoy this entertaining and informative work.”—Publishers Weekly Starred Review“Superb…A powerful corporate parable about how sticking to your guns can lead to real success.”—Engineering and Technology Magazine“Clear well-researched history makes for an entertaining lesson on how a relatively modest Japanese motorcycle company took on the giants of the US automotive industry in their own backyard—and succeeded.”—Professional Engineering Magazine
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About the Author
Jeffrey Rothfeder is a veteran award-winning journalist and former editor-in-chief at International Business Times. He has written numerous critically acclaimed books, including McIlhenny’s Gold, Every Drop for Sale, and Privacy for Sale. He was previously national news editor at Bloomberg News, editor-in-chief at PC Magazine, executive editor at Time Inc., and an editor at Businessweek. He lives in Cortlandt Manor, New York.
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Product details
Paperback: 336 pages
Publisher: Portfolio; Reprint edition (September 29, 2015)
Language: English
ISBN-10: 1591847974
ISBN-13: 978-1591847977
Product Dimensions:
5.5 x 0.9 x 8.4 inches
Shipping Weight: 12.6 ounces (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
57 customer reviews
Amazon Best Sellers Rank:
#382,191 in Books (See Top 100 in Books)
A fascinating story about a man, his vision, and his pursuit. For a name we all know, I for one, knew nothing at all about the man, his core beliefs, and the trailblazing journey it put him on. It is a real eye opener and explains a great deal about different approaches to doing business and why we find ourselves on the ' slippery slope ' we do.Unfortunately American business has, for the most part, taken the short view. This tells the story of a different way.
I have been a fan of Honda for years. My family has owned several Honda products through the years from cars to lawn mowers to power generators. They are very reliable. To me Honda is THE company others should strive to be more like. This is a must read. It shows you what Honda is like as a business and how it operates. I enjoyed it and would recommend it for anyone interested in knowing more about this amazing company.
This book is really fascinating. Honda is very cost conscious as a way to improve the bottom line. That makes sense for any capitalist enterprise. But what's different is that they are a very bottom-up organization. That's what's unique. I work for a very lean and highly profitable company. Upper management has no interest in feedback from lower level employees. It's so demoralizing. Maybe I should tell the president about this bo... Oh, never mind.
I was always wondering that how automobile company can make a robot, airplane and so many different types of engines for customers. Obviously Honda has a secret to have the ideas and realize as products. I hope to have a chance to meet the people who are worked at Honda and interviewed in this book.Although I understand that this book couldn't tell and show everything, it is worth to spend a time to reading it.
Deceptive title. I was hoping for a Book with insight into Honda's product design, testing and manufacturing with specific details on different car models. This book is more of a general business book loosely framed around Honda. There are some interesting parts and I took away some relevant business insight, but this was not what I expected.
I did not know prior to this the concept of localization that Honda works on. Being that I have to set up Repair and Manufacturing sites for various companies this information will be useful for some coming up now. I also love history, motorcycles, and race cars so this plays right to me.I would recommend this to even the gearheads out there even though it aims more to my Repair/Manufacturing side.
informative
This book really opened me up to the world of evolving technology, through the perspective of automobile industry. It is amazing to see how a person with dreams and passion that has the right partner can change the world so much and benefit so many people. It also proves that there are still in fact companies that sincerely truly put customer satisfaction and their products before profit, not just for advertisement. I want to believe there are many companies that sincerely put their products and customer satisfaction before profits. A very inspiring book. Totally recommend it!
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